Key Stats That Tell the Story

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• Donors are 48% more likely to give after watching a fundraising video. (NPSource, 2023)

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• 72% of donors say they’re “very likely” to give after watching a video about a nonprofit’s work. (Blackbaud, 2023)

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• Video-driven peer-to-peer campaigns see 15–18% of donations come directly through the video platform. (We Are Social, 2023)

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• Nonprofits using video generate 54% more leads than those without. (Animoto, 2023)

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• 78% of potential volunteers who watch testimonial videos are more likely to sign up. (VolunteerMatch, 2023)

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• On average, nonprofits see a 7× return on every $1 spent on video. (government.media)

 

Social Platforms Multiply Your Reach

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• 85% of video views happen on mobile — optimize accordingly. (Statista, 2023)

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• Facebook: 18% of donors have given via Facebook fundraising tools; 88% say they’d do it again. (NPSource, 2023)

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• Instagram: Stories with fundraising stickers average a 13.7% click-through rate. (Sprout Social, 2023)

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• TikTok: Nonprofits see an average 26% engagement rate on videos. (Socialbakers, 2023)

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Video Best Practices That Make a Difference

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• Videos under 2 minutes have 60% higher completion rates. (Wistia, 2023)

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• Subtitles increase viewership by 35%, and transcripts boost SEO and accessibility. (Wordstream & Moz, 2023)

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• Emotional storytelling increases donations by 38%. (Convio, 2023)

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The Bottom Line

If your nonprofit has a mission worth sharing, video is one of the most effective ways to amplify it. It raises awareness, drives donations, and encourages action.

 

We help NPOs turn stories into momentum and measurable value.

 

Let’s talk about your cause.

 

Click below to schedule a conversation about what’s possible.